PotashCorp Announcement

    Photo Above: (from left) Tourism Saskatoon President & CEO Todd Brandt, PotashCorp Executive
    Vice President & CFO Wayne Brownlee, Saskatoon Mayor Don Atchison, Festival Director Shad Ali

MONDAY, JUNE 28, 2010 – At a special River Landing event, Potash Corporation of Saskatchewan announced a three-year title sponsor commitment to the Fireworks Festival. This means the Saskatoon Fireworks Festival has been newly named the PotashCorp Fireworks Festival.

Here’s what Fireworks Festival organizers, founders, and partners have to say about this new sponsorship and the Festival:

“In a short period of time, the Fireworks Festival has become an important event for Saskatoon.  It attracts more than 50,000 people to our riverbanks.  PotashCorp is thrilled to support that success.”

PotashCorp Executive Vice President & CFO, Wayne Brownlee

“The Fireworks Festival is very special. Thousands of people come together to enjoy the festival at our magnificent River Landing. Having a tremendous sponsor such as PotashCorp step forward and make a multi-year commitment to the Fireworks Festival allows the organizers to continue to make the festival available free of charge.”

 City of Saskatoon Mayor, Don Atchison

“The Fireworks Festival attracts thousands of visitors and former residents into the city, but it is also a strong motivator for residents to plan their time in the city. This type of festival definitely creates excitement in our city.”

Tourism Saskatoon President & CEO, Todd Brandt

“We’re thrilled to have PotashCorp onboard. Getting a strong Saskatchewan company involved in our event is so important because it will allow us to continue offering the caliber of Festival we’ve established, while maintaining the community focus. Watch for some really exciting additional announcements as the summer progresses!”

Festival Director, Shad Ali